Interview with Joan Stewart, The Publicity Hound

1Joan Stewart headshot 180 by 180Today I am pleased to welcome Joan Stewart, well known as The Publicity Hound, to the blog. Joan is a publicity, marketing and PR expert. She helps get products, services and books in front of as many people as possible. Many of the resources Joan offers are free and easy to implement, such as the hints and tips she suggests in her twice weekly e-mail newsletter.  I recommend you subscribe here. Thank you for taking part Joan, let’s begin the interview:

I see on your blog that you were a newspaper editor before a Publicity Hound. What was it that caused the job change?

By the mid-80s, it was apparent that the newspaper industry was marching toward the graveyard. I also disliked working in an industry in which customer service was always at the bottom of the priority list. I loved writing and editing the news. But eventually, by the 90s, that turned into a job in which I did little more than cut budgets and lay off reporters, and hear people who didn’t get their paper gripe that there was no one in the Circulation Department to take complaints on Sunday morning, when we sold the greatest number of papers.

 

Since starting your business have you always been known as The Publicity Hound and how did you decide on that name?

One of the first books I read when I started my own business was Marcia Yudkin’s book “6 Steps to Free Publicity.” One of her chapter titles is “The Publicity Hound.” I can remember thinking, “Clever.”

About a year later, when I decided to publish a print newsletter, I needed a name. “The Publicity Hound” popped into my mind one afternoon while I was walking. The print newsletter eventually bled red ink. It morphed into an ezine, and that morphed into twice-a-week snack-size email tips. People kept commenting about the name “The Publicity Hound” and how it was such a memorable name and a great brand. Media Relations Consulting Inc. (big yawn) became “dba The Publicity Hound.” I got a trademark for “The Publicity Hound” and now use it exclusively.

 

As an editor and publicist you write a great deal. Have you ever considered writing any fiction?

Never! I wouldn’t know where to begin. Besides, I know how much work book marketing is, particularly for fiction. I decided long ago to forego the print book and concentrate instead on much more profitable info-products.

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Pick of the Author Blogs

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This week I’m rounding up the top 10 author blogs that I’m subscribed to and/or read regularly. They all offer a great variety of content whilst letting readers get to know the authors and their books.

Maggie James Fiction2nd captive
This week my author friend Maggie James asks her readers who their favourite fictional psychopath is. Maggie loves writing her bad guys and wants readers opinions on who the best bad guys are and why. She’s going to pick one lucky person to receive a free ebook copy of her current novel, The Second Captive. So, head over to Maggie’s blog and tell her what you think!

 

 

Ancestry Author. In The Blood
Steve Robinson is very pleased to inform his readers that his first two books are about to be translated into Czech after the first one has also been translated into German – congratulations Steve. He also updates his readers on the progress on his 5th book in the Jefferson Tayte series. If you have Steve’s books, who do you imagine Jefferson to look like? Let Steve know, there’s a signed book up for grabs.

 

 

Tales of The NeverwarClaude the dragon
Colin Rutherford is currently working on the third in his series, Tales of The Neverwar. Dragons feature throughout the series and an imaginary one named Claude writes Colin’s blog. Claude discusses Colin’s writing progress and reviews books for him. Claude has a fiery sense of humour and he writes a very entertaining blog.

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