The Top 10 Facebook Groups for Indie Authors.

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Facebook is an invaluable resource for indie authors. It enables you to connect to other authors, and to your potential readership. The following 10 Facebook groups are the ones I’ve found to be the most useful for finding help with all things publishing, and for engaging with my readers.

*1 Without doubt, the most useful group I’ve found is THE Book Club. It’s a secret group that currently has 6200+ members. It has a mixture of authors and readers, and everyone is very enthusiastic about books. If you need some advice about writing, book covers, or how to price a book, for example, then you’ll always get some help from other authors. Also, the readers and book bloggers of the group are always happy to spread the word about the books they’ve read – and leave those important reviews on Amazon.

*2 Turning Pages – Book Lovers Group, is a group where authors share news about their books, and where readers can share their opinions and reviews of the books they’ve read. I find this group useful, as it enables me to share news about my writing progress, my book offers, and the publication dates. I’ve also found some great books to read from other members recommendations.

*3 Great Reads UK is a group that focuses on books written by British authors. Authors can promote in the group, as long as they and their books are in the UK, and the promotion is done in a creative way. The readers of the group share their recommendations of books based in the UK. I’ve found this a useful group to be part of as it enables me to discuss my books’ settings/locations, and gather some interest in my writing from people who prefer books set in the UK. Continue reading

Interview with paranormal suspense author, Shani Struthers

shaniToday I’m really pleased to be able to welcome paranormal suspense author Shani Struthers to the Blog. Shani is a Brighton based author who has set her Psychic Surveys series in the city, and is working on a new series based in the most haunted cities around the world. Thank you for taking part today Shani, lets begin:

 

You set some of your books in and around Brighton. What makes the city such a great location for fiction?
Well first of all I live in Brighton so I know it very well and secondly, it’s just a great city! It’s diverse, it’s cosmopolitan and it’s very tolerant. Seriously, all of life is in Brighton, the normal, the not so normal, the weird and the wonderful. It’s a great place to base a Psychic Surveys high street consultancy. I actually think if there was such a business in real life it’d be embraced by the locals! Now… there’s a thought…

You go into a lot of detail for the paranormal investigations that Ruby and her team conduct in the Psychic Surveys series. Is the paranormal of interest to you outside of writing about it?
Definitely, my mum had a life-long intellectual interest in it and so paranormal matters would often be discussed in out house. I grew up with it and developed an interest myself. Also, I’ve veered towards that genre in film and literature but I’m not into gore or gratuitous stuff, like the less is more angle and stuff that’s been well researched too.

What is the one thing you wish someone had told you about being an author before you started to write?
So many things but certainly that you’ve got to have a thick skin, not everyone will  like what you are doing and not everyone is afraid to say so! Also, that it’s a marathon not a sprint and to take time delivering a quality product that you can be proud of.

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Interview with Joan Stewart, The Publicity Hound

1Joan Stewart headshot 180 by 180Today I am pleased to welcome Joan Stewart, well known as The Publicity Hound, to the blog. Joan is a publicity, marketing and PR expert. She helps get products, services and books in front of as many people as possible. Many of the resources Joan offers are free and easy to implement, such as the hints and tips she suggests in her twice weekly e-mail newsletter.  I recommend you subscribe here. Thank you for taking part Joan, let’s begin the interview:

I see on your blog that you were a newspaper editor before a Publicity Hound. What was it that caused the job change?

By the mid-80s, it was apparent that the newspaper industry was marching toward the graveyard. I also disliked working in an industry in which customer service was always at the bottom of the priority list. I loved writing and editing the news. But eventually, by the 90s, that turned into a job in which I did little more than cut budgets and lay off reporters, and hear people who didn’t get their paper gripe that there was no one in the Circulation Department to take complaints on Sunday morning, when we sold the greatest number of papers.

 

Since starting your business have you always been known as The Publicity Hound and how did you decide on that name?

One of the first books I read when I started my own business was Marcia Yudkin’s book “6 Steps to Free Publicity.” One of her chapter titles is “The Publicity Hound.” I can remember thinking, “Clever.”

About a year later, when I decided to publish a print newsletter, I needed a name. “The Publicity Hound” popped into my mind one afternoon while I was walking. The print newsletter eventually bled red ink. It morphed into an ezine, and that morphed into twice-a-week snack-size email tips. People kept commenting about the name “The Publicity Hound” and how it was such a memorable name and a great brand. Media Relations Consulting Inc. (big yawn) became “dba The Publicity Hound.” I got a trademark for “The Publicity Hound” and now use it exclusively.

 

As an editor and publicist you write a great deal. Have you ever considered writing any fiction?

Never! I wouldn’t know where to begin. Besides, I know how much work book marketing is, particularly for fiction. I decided long ago to forego the print book and concentrate instead on much more profitable info-products.

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Ebook Prices. What would you pay?

Today I thought I’d talk about the cost of ebooks. There have been other discussions on blogs and social media about this topic due to the agreement made between Amazon and 4 of the top 5 publishers (Hachette, HarperCollins, Simon & Schuster, and Macmillan). The result of this agreement is that the publishers can set their own prices and keep them set, with no changes ever made by Amazon. The publishers receive financial incentives to keep the prices down, yet many of their books cost much more than those published by smaller publishers and indie authors.

The graphs below show the difference in the cost of ebooks published by different types of publisher. As you can see, the books published by the biggest publishers are the most expensive, in some cases more than double than that of an indie published book. They have also been increasing month on month from the time shown between Feb 2014 and May 2015.

Book prices on Amazon

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The Top 10 Resources for Self-Publishing Authors

Self-publishing authors have a fair bit to do: Write, edit and format books, design covers, learn how to use Kindle Direct Publishing (and other publishing outlets) and explore how to best make use of social media to market their work. The following is a list of resources which I found to be the most helpful with the self-publishing process:

The Book Designer   1JoelF

The Book Designer is put together by Joel Friedlander, and it covers all aspects of self- publishing. The site is easy to navigate and has popular posts grouped together on the home page with articles put into categories. Personally, I’ve learned a lot from Joel’s site and from the authors who guest-write posts on his behalf. Take a look at the ‘Start Here’ section on the home page to introduce yourself to the scope of articles which are available.

2 Joan Stewart, The Publicity Hound  1JStewart

You’ll find more than 2,000 blog posts and articles, hundreds of learning tools, and lots of free advice on how to tell your story to the world on Joan’s site. If you’re having trouble deciding how best to market and promote your book, then there are numerous articles here that will help. Joan is also great at blogging and shares tips to help you improve your author blog posts  Continue reading