Interview with Joan Stewart, The Publicity Hound

1Joan Stewart headshot 180 by 180Today I am pleased to welcome Joan Stewart, well known as The Publicity Hound, to the blog. Joan is a publicity, marketing and PR expert. She helps get products, services and books in front of as many people as possible. Many of the resources Joan offers are free and easy to implement, such as the hints and tips she suggests in her twice weekly e-mail newsletter.  I recommend you subscribe here. Thank you for taking part Joan, let’s begin the interview:

I see on your blog that you were a newspaper editor before a Publicity Hound. What was it that caused the job change?

By the mid-80s, it was apparent that the newspaper industry was marching toward the graveyard. I also disliked working in an industry in which customer service was always at the bottom of the priority list. I loved writing and editing the news. But eventually, by the 90s, that turned into a job in which I did little more than cut budgets and lay off reporters, and hear people who didn’t get their paper gripe that there was no one in the Circulation Department to take complaints on Sunday morning, when we sold the greatest number of papers.

 

Since starting your business have you always been known as The Publicity Hound and how did you decide on that name?

One of the first books I read when I started my own business was Marcia Yudkin’s book “6 Steps to Free Publicity.” One of her chapter titles is “The Publicity Hound.” I can remember thinking, “Clever.”

About a year later, when I decided to publish a print newsletter, I needed a name. “The Publicity Hound” popped into my mind one afternoon while I was walking. The print newsletter eventually bled red ink. It morphed into an ezine, and that morphed into twice-a-week snack-size email tips. People kept commenting about the name “The Publicity Hound” and how it was such a memorable name and a great brand. Media Relations Consulting Inc. (big yawn) became “dba The Publicity Hound.” I got a trademark for “The Publicity Hound” and now use it exclusively.

 

As an editor and publicist you write a great deal. Have you ever considered writing any fiction?

Never! I wouldn’t know where to begin. Besides, I know how much work book marketing is, particularly for fiction. I decided long ago to forego the print book and concentrate instead on much more profitable info-products.

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Ebook Prices. What would you pay?

Today I thought I’d talk about the cost of ebooks. There have been other discussions on blogs and social media about this topic due to the agreement made between Amazon and 4 of the top 5 publishers (Hachette, HarperCollins, Simon & Schuster, and Macmillan). The result of this agreement is that the publishers can set their own prices and keep them set, with no changes ever made by Amazon. The publishers receive financial incentives to keep the prices down, yet many of their books cost much more than those published by smaller publishers and indie authors.

The graphs below show the difference in the cost of ebooks published by different types of publisher. As you can see, the books published by the biggest publishers are the most expensive, in some cases more than double than that of an indie published book. They have also been increasing month on month from the time shown between Feb 2014 and May 2015.

Book prices on Amazon

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The Top 10 Resources for Self-Publishing Authors

Self-publishing authors have a fair bit to do: Write, edit and format books, design covers, learn how to use Kindle Direct Publishing (and other publishing outlets) and explore how to best make use of social media to market their work. The following is a list of resources which I found to be the most helpful with the self-publishing process:

The Book Designer   1JoelF

The Book Designer is put together by Joel Friedlander, and it covers all aspects of self- publishing. The site is easy to navigate and has popular posts grouped together on the home page with articles put into categories. Personally, I’ve learned a lot from Joel’s site and from the authors who guest-write posts on his behalf. Take a look at the ‘Start Here’ section on the home page to introduce yourself to the scope of articles which are available.

2 Joan Stewart, The Publicity Hound  1JStewart

You’ll find more than 2,000 blog posts and articles, hundreds of learning tools, and lots of free advice on how to tell your story to the world on Joan’s site. If you’re having trouble deciding how best to market and promote your book, then there are numerous articles here that will help. Joan is also great at blogging and shares tips to help you improve your author blog posts  Continue reading