Today I’m delighted to be joined by Frances Caballo. If you’re an author who is struggling with social media, and how best to use it to help sell your books, then I highly recommend you visit her website and read through her posts. I’ve learned a lot from Frances, and am now looking forward to this interview. Lets begin:
Just like Joan Stewart (The Publicity Hound,) you were involved in journalism before moving towards helping authors. What was it that made you decide to focus on author social media?
After working as a reporter and then as an editor, I decided to use my skills in the non-profit sector. After working in that industry for 16 years, I decided to become a consultant. To promote my business, I knew I needed to learn social media. In the process of learning social media, I changed the course of my career and decided to specialize in social media to help authors. You see, I’d been a literature major in college, was writing a novel, and was a member of two writer organizations. So the transition felt natural. Authors had always been my favorite people.
You have written a number of non-fiction books. Have you ever thought about writing any fiction, and if so, what genres would interest you?
I started a novel in 2000 but haven’t revised it sufficiently to turn it over to an editor. The book is a historical fiction novel. In terms of reading, I like literary fiction, historical fiction, and thrillers. Continue reading