Today I’m delighted to be joined by Frances Caballo. If you’re an author who is struggling with social media, and how best to use it to help sell your books, then I highly recommend you visit her website and read through her posts. I’ve learned a lot from Frances, and am now looking forward to this interview. Lets begin:
Just like Joan Stewart (The Publicity Hound,) you were involved in journalism before moving towards helping authors. What was it that made you decide to focus on author social media? After working as a reporter and then as an editor, I decided to use my skills in the non-profit sector. After working in that industry for 16 years, I decided to become a consultant. To promote my business, I knew I needed to learn social media. In the process of learning social media, I changed the course of my career and decided to specialize in social media to help authors. You see, I’d been a literature major in college, was writing a novel, and was a member of two writer organizations. So the transition felt natural. Authors had always been my favorite people.
You have written a number of non-fiction books. Have you ever thought about writing any fiction, and if so, what genres would interest you? I started a novel in 2000 but haven’t revised it sufficiently to turn it over to an editor. The book is a historical fiction novel. In terms of reading, I like literary fiction, historical fiction, and thrillers. Continue reading →
Today I’d like to talk about some of the things I’ve learnt since I’ve been writing. I hope sharing my experiences will help other authors.
Don’t pay for things you don’t need to.
There are many people out there who claim to be miracle workers when it comes to marketing books, or getting more book reviews. Most are not, and should be avoided. I had many people approach me when I started writing trying to market my first book, claiming they could send the book shooting up the Amazon charts with no proof of any previous successes.
Book marketing is a steep learning curve that I’m still on, but much of what is offered by these ‘services’ can be done yourself. Offering your book for free on Amazon, for example – you can set this up yourself and make social media posts telling people about it. Book reviews shouldn’t be paid for – Amazon will remove reviews if they believe they’ve been bought, rather than given by a genuine reader. You can approach book bloggers with your book description and cover and ask if they’d be interested in reviewing it for you. Make sure the bloggers you ask read the same genres you write in, to ensure you get more positive responses.
Write your book how YOU want to:
What’s the best way to write your book? On Word? With Scrivener? Plan every detail, or just have a rough idea of the story? It’s all up to you – whatever works best. I write in Word because that’s what I’m used to, and I don’t see any benefit from changing to Scrivener. The most important thing is that you’ve got an idea and you want to write it. Don’t feel as though you need to use everything that is suggested to you. If you’ve read books telling you how to write a book and you get something out of it, then great, but it isn’t necessary to read them. You can help yourself though, by reading a variety of authors and picking out what does and doesn’t work in their writing. Continue reading →
Today I’d like to highlight some of the useful, and informative blog posts I’ve read over the past week.
The Writer’s Enemy List: Are These People Sabotaging Your Writing Dreams?
Mystery author and top blogger, Anne R Allen discusses the different types of people who can have a negative impact not only on your writing progress, but also your mental and physical well-being. In the post she says:
‘It’s hard enough to live with the constant rejection we have to deal with in this industry. So when you’re attacked in your personal life, it can feel like a double-whammy.
You need to erect strong boundaries and be fierce in defending them. But if you’re serious about your work, the people who really care about you will learn to treat your time and work with respect.’
Reading this article will help you identify the kind of people in your life your writing could probably do without!
How Writers Can Improve their SEO without Pricey Experts.
Frances Caballo discusses all the changes Google et al make to their algorithms and how it can affect all types of blogs and websites, including those run by authors. She suggests a WordPress plug-in called Yoast SEO Primer which can help you check your blog posts readability and SEO. It’s free to download and at first glance looks as if it could be useful – and easy to use. As Frances says ‘I don’t think there’s been a better time for authors to improve their SEO ranking. You, perhaps more than any other blogger on the internet, already know what constitutes good writing and what’s readable and what’s not. You’re in a prime position to do what you know best: write for your readers.’ Continue reading →
Book Description: Lightning flashes. Another child disappears…
When Zorka Circus performs, its big top roars with laughter and cheers, but when it moves on, there are fewer children in the European towns it leaves behind.
Circus Security Chief Rurik suspects a killer hides among the international performers, but they close ranks—they’ve always viewed lightning-scarred Rurik as the monster. Nevertheless, he’s determined to find the culprit and stop them before anyone else dies and the only place he can call home is ripped apart by the murders.
Into Zorka Circus comes the Skomori clan, despised as gravediggers and ghoulish bloodwalkers. A one-day truce allows bloodwalker Sylvie to marry. Instead, she finds a body. Alerting others will defy her clan’s strict rules, break the truce, and leave her an outcast.
When more bodies turn up, the killer’s trail becomes impossible to ignore. Rurik and Sylvie must follow the clues—even if they lead to something unimaginable.
On nearby streets, people left their offices and entered parked cars or waited at the bus stop. If any glance up at the peculiar form crouched on the church parapet, they’d betray no curiosity. That would be impolite – a violation of the keep-to-yourself code that held the country of radically diverse ancestries and cultures together. He’d be written off as trick of the light of maybe an extra gargoyle. The stone monsters sat atop the old facades in Budapest any way. Being mistaken for a monster was nothing new. Rurik was used to it.
The police presence and general alarm would be greater if they knew it was actually four children missing, not just one.
A little girl taken from a park in Northern Italy. A boy taken from a playground in Slovenia. A girl taken from an abandoned Slovenian train station a week later. And now a girl from Budapest. Continue reading →
In the past week I’ve read some informative and entertaining blog posts that I’d like to share with you. The posts include topics such as author blogging and how to deal with annoying people on social media. I hope you find these articles useful.
One of my favourite author blogs is Anne R Allen’s. This week she looks at how author blogging, especially fiction author blogging, should be done differently to standard blogging. Anne lists things that fiction author bloggers shouldn’t do, and explains why much of the advice out there is out of date and irrelevant. She then lists 9 elements that make up a successful author blog. You can find them, and the whole article here: Blogging Authors, Ignore the Rules! 9 Tips for a Successful Author Blog
On Joel Friedlander’s blog, Jason Kong discusses how fiction writers can build a better e-mail list. He explains who to target with e-mails and why, and what the best methods are to attract new subscribers to your e-mail list. Just like with blogging, Jason suggests that the trick is in giving quality content and offering incentives to encourage people to subscribe. You can read the whole article here: Fiction Writers: A Simple Approach to Build a Better E-mail List.Continue reading →
All new subscribers to my newsletter throughout March will be entered into a competition to win a signed copy of the critically acclaimed thriller, The Liar’s Promise.
Competition ends Saturday 31st March. The winner will be picked at random and notified by e-mail and via Facebook.