Interview with mystery author and blogger, Anne R Allen

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Today I’m pleased to be able to welcome mystery author Anne R Allen to the blog. Anne is the author of ten books, including the bestselling CAMILLA RANDALL MYSTERIES and HOW TO BE A WRITER IN THE E-AGE, co-written with NYT bestseller Catherine Ryan Hyde. Her latest is SO MUCH FOR BUCKINGHAM, a humorous mystery about Internet trolls.

Lets begin.

Did you always want to write? Were you inspired from an early age from the books you read as a child?
I’ve been a writer pretty much since I could hold a crayon. I used to write stories in the margins of my coloring books to go with the pictures. My parents were both PhDs who taught literature at the university level, so I was born into a house full of books. My parents read to me every night. Books were always part of my life. I was especially inspired by the Wizard of Oz series. I think because the hero was an independent little girl.

How quickly did you become involved in the ‘Kindle Revolution’? Could you see the potential from the beginning?
I wasn’t one of the first to join the Kindle crowd. I’ve always been with small presses and let my publishers make decisions about format. But as soon as they put my work on Amazon as ebooks in 2011, I saw my sales soar, so I knew they were onto something. I already had a blog, and it was easy to see how my online presence could influence online sales, so I made a point of learning to use social media.

I think I learned the most about online marketing from the fantastic women of the Indie Chicks Anthology. They invited me to join because I was with an “indie” micropress, even though the rest were self-published. They taught me the ropes.

You write both fiction and non-fiction. Do you enjoy writing one more than the other?
I probably write a lot more non-fiction than fiction—if you consider the amount of time I spend writing blog posts—but my heart is still with my fiction. Writing fiction is hard, but I love it. Writing non-fiction is easier, but it doesn’t give me the same sense of joy.

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Interview with Joan Stewart, The Publicity Hound

1Joan Stewart headshot 180 by 180Today I am pleased to welcome Joan Stewart, well known as The Publicity Hound, to the blog. Joan is a publicity, marketing and PR expert. She helps get products, services and books in front of as many people as possible. Many of the resources Joan offers are free and easy to implement, such as the hints and tips she suggests in her twice weekly e-mail newsletter.  I recommend you subscribe here. Thank you for taking part Joan, let’s begin the interview:

I see on your blog that you were a newspaper editor before a Publicity Hound. What was it that caused the job change?

By the mid-80s, it was apparent that the newspaper industry was marching toward the graveyard. I also disliked working in an industry in which customer service was always at the bottom of the priority list. I loved writing and editing the news. But eventually, by the 90s, that turned into a job in which I did little more than cut budgets and lay off reporters, and hear people who didn’t get their paper gripe that there was no one in the Circulation Department to take complaints on Sunday morning, when we sold the greatest number of papers.

 

Since starting your business have you always been known as The Publicity Hound and how did you decide on that name?

One of the first books I read when I started my own business was Marcia Yudkin’s book “6 Steps to Free Publicity.” One of her chapter titles is “The Publicity Hound.” I can remember thinking, “Clever.”

About a year later, when I decided to publish a print newsletter, I needed a name. “The Publicity Hound” popped into my mind one afternoon while I was walking. The print newsletter eventually bled red ink. It morphed into an ezine, and that morphed into twice-a-week snack-size email tips. People kept commenting about the name “The Publicity Hound” and how it was such a memorable name and a great brand. Media Relations Consulting Inc. (big yawn) became “dba The Publicity Hound.” I got a trademark for “The Publicity Hound” and now use it exclusively.

 

As an editor and publicist you write a great deal. Have you ever considered writing any fiction?

Never! I wouldn’t know where to begin. Besides, I know how much work book marketing is, particularly for fiction. I decided long ago to forego the print book and concentrate instead on much more profitable info-products.

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The Top 10 Resources for Self-Publishing Authors

Self-publishing authors have a fair bit to do: Write, edit and format books, design covers, learn how to use Kindle Direct Publishing (and other publishing outlets) and explore how to best make use of social media to market their work. The following is a list of resources which I found to be the most helpful with the self-publishing process:

The Book Designer   1JoelF

The Book Designer is put together by Joel Friedlander, and it covers all aspects of self- publishing. The site is easy to navigate and has popular posts grouped together on the home page with articles put into categories. Personally, I’ve learned a lot from Joel’s site and from the authors who guest-write posts on his behalf. Take a look at the ‘Start Here’ section on the home page to introduce yourself to the scope of articles which are available.

2 Joan Stewart, The Publicity Hound  1JStewart

You’ll find more than 2,000 blog posts and articles, hundreds of learning tools, and lots of free advice on how to tell your story to the world on Joan’s site. If you’re having trouble deciding how best to market and promote your book, then there are numerous articles here that will help. Joan is also great at blogging and shares tips to help you improve your author blog posts  Continue reading