Interview with Author Social Media Strategist, Frances Caballo.

Today I’m delighted to be joined by Frances Caballo. If you’re an author who is struggling with social media, and how best to use it to help sell your books, then I highly recommend you visit her website and read through her posts. I’ve learned a lot from Frances, and am now looking forward to this interview. Lets begin:

Just like Joan Stewart (The Publicity Hound,) you were involved in journalism before moving towards helping authors. What was it that made you decide to focus on author social media?
After working as a reporter and then as an editor, I decided to use my skills in the non-profit sector. After working in that industry for 16 years, I decided to become a consultant. To promote my business, I knew I needed to learn social media. In the process of learning social media, I changed the course of my career and decided to specialize in social media to help authors. You see, I’d been a literature major in college, was writing a novel, and was a member of two writer organizations. So the transition felt natural. Authors had always been my favorite people.

 

You have written a number of non-fiction books. Have you ever thought about writing any fiction, and if so, what genres would interest you?
I started a novel in 2000 but haven’t revised it sufficiently to turn it over to an editor. The book is a historical fiction novel. In terms of reading, I like literary fiction, historical fiction, and thrillers. Continue reading

How authors can make the most out of social media.

If you’ve never had an account on social media, you’re probably wondering what’s the point and how you can make best use of these sites. Some focus on text, some on sharing images, and it can look like a lot of extra work on top of writing your next book. In this post, I’m sharing some articles I’ve found useful when trying to get to grips with author social media – because to ignore social media is to miss the chance to be where the majority of your potential readership is.

One of the best resources for authors, and especially for helping with using social media, is Jane Friedman’s blog. She has written a number of articles, and in So You’re an Author Without a Social Media Presence: Now What? she discusses the benefits of testing the water and discovering how useful social media can be for authors. There are also links in this article to other posts about selling books through social media and how to build an author platform. Continue reading