Today, I thought I’d talk about some of the common myths I’ve come across in the self-publishing world.
You can write a book by yourself.
Selling platforms such as Amazon and Smashwords have given a large number of people the opportunity to publish their books. This has allowed many more writers the chance to showcase their abilities, but as the old saying goes, ‘no man is an island.’ A writer needs to have a team of beta readers and an editor to point out what needs improving or changing. Extra pairs of eyes may see things you have missed, and they can give an impartial opinion on the plot, flow and character development.
Then there’s making your book look as appealing as possible. The general consensus regarding book covers is unless you are a talented graphic artist, then you should seek help with designing a ‘look’ for your book. The interior appearance of a book is also important. Formatting a book for Kindle can be a complicated and frustrating process. Unless you want your readers getting annoyed with chapters starting half way down the Kindle screen, or too many spaces between words, find some help. JJ Marsh and Jane Davis discuss this myth in their blog post ‘Self Publishing Myths – Busted.’
You can upload your book and people will find it.
The majority of indie authors upload their books to Amazon, along with other platforms such as Smashwords, Barnes and Noble, and KOBO. Just uploading your finished book doesn’t mean it will sell. Yes, the occasional reader may come across it and download it, but that won’t lead to many sales. As I found out, you have to do A LOT of research about book publicity and marketing.
Just because someone, or a company, say they are book publicists, doesn’t mean they do the job well. Unfortunately, there are many ‘publicists’ who receive payment from authors for their marketing services, and then deliver very little in return. Again, research is needed. Drill down into what a potential publicist can provide in terms of visits to your Amazon page and book sales before paying for anything. Ask for recommendations from other authors who have had successful promotions. Who did they use and why? You can find some excellent advice about finding a publicist and working with them in Jane Friedman’s blog post ‘How to Find and Work With a Book Publicist – Successfully.’ Continue reading